Description

• Situation

  MenPi, a home-based artisan food business, needed an affordable way to establish an online presence and connect with local customers. Their main concern was the cost of digital marketing.

• Task

  My task was to develop a cost-effective digital strategy to build their brand and reach their target audience without a traditional website."

• Action

  I proposed focusing on Facebook and Instagram. My work involved creating the logo engaging product videos and conducting professional photo sessions. I also guided them on comprehensive branding elements, including product packaging, customer service approach, and even designing rustic display furniture. I helped define their brand's vision, mission, and values, then set up their social media profiles and provided clear content guidelines for future posts."

• Result

  This initial effort quickly grew their audience by 80 new followers within the first month, successfully establishing their online foundation. This project highlighted the power of focused digital strategies for small businesses, even with limited resources and ongoing client management challenges.